I couldn't help
but notice that MP3 player bought for Dad last Christmas is still sat on the
shelf in the study. Generally speaking, when it comes to music consumption, the baby boomer generation lacks the motivation to embrace anything more complicated than
putting a piece of physical media into something and pressing play. Perhaps this is mainly because the dreaded PC is involved, something forced upon them later on in life.
The preceding generation are really quite different, we'd be virtually unemployable today if we didn't have strong PC skills and just look how close we are with our smartphone for comms and music. There's a strong emotional motivation ensuring we'll stay a connected online generation for the foreseeable future.
Yet when you take a look a the new young generation coming through, you can see a change in behaviour towards music consumption yet again. Whilst I've pretty much stopped buying CDs in favour of hi-res downloads and fully embrace iTunes and digital DJ'ing, there's some inherent behaviours not in common with the new millennial generation coming through.
It's easy to forget how much our experiences with physical media still impact on our relationship with music ownership today. There I already said it, ownership...all that time we spent in record stores flicking through vinyl sleeves or flicking through CD cases in an HMV clearout sale or sat through an entire top 40 countdown chart on the radio pressing record and pause to capture favourite tracks to cassette without the talking...they've not experienced this (perhaps YouTube ad skipping is the closest parallel!)
So now I can see why these guys aren't as bothered about preserving a perfectly organised iTunes library. Whilst we might
get hang ups about loosing our digital files, it's perhaps not surprising that generation Y aren't that fussed about owning their music in the way so ingrained into us.
Today in 2012, every popular track or genre specific radio station is available to stream online right now, either for free or a monthly subscription, and the organisation / categorisation is already done for you.
The underlying human motivations rarely change over the generations, but the tools to use certainly do. All the bells and whistles our full spectrum equaliser ghetto blasters in the 80s used to have or the CD, tape, radio, turntable on top combos of the 90s are no longer the order of the day. There's a lot of choice and a lot of different ways to do it now, but the chances are most of the technology is now on the inside and it comes in white! Now all you have to do is swipe an iPad and let all the music on earth, come to you.
Just one example is the Sonos home wireless music system. The iPad runs it's free app to control each Sonos powered speaker you add to your system in each room, the smaller Play 3 is shown here. Napster, Spotify, your iTunes library, Last FM, TuneIn Internet radio, your iOS device music, you name it...it streams it. The iPad is held on the cupboard by the Quad Lock mounting system for iPhone or iPad.
http://www.sonos.com
http://www.quadlockcase.com













